Array Sports + Entertainment Announces Partnership with AM Racing
AM Racing selects Array Sports + Entertainment as Agency of Record
CHARLOTTE (January 25, 2023) – Leading marketing agency Array Sports + Entertainment is pleased to announce a new partnership with AM Racing for 2023. As AOR, Array Sports will service the motorsports program’s growing sponsorship and business development needs. The agency will also help AM Racing develop brand messaging and experiential events to engage and excite existing fans while creating new ones.
As a multi-faceted, “future focused” motorsports entity, AM Racing will showcase Ford in all of its series and is backed by primary partner AM Technical Solutions (AMTS).
The team recently announced that Brett Moffitt will pilot its No. 25 Ford Mustang in the NASCAR Xfinity Series, while rookie and former Division 1 pitcher Christian Rose will steer the team’s No. 32 Ford Mustang in the NASCAR-owned ARCA Menards Series.
“The team at Array Sports + Entertainment brings decades of experience in brand marketing, creative fan activation and business development to the team,” said AM Racing team principal Kevin Cywinski. “We are excited for this new partnership to kick off this month and for many years to come.”
“AM Racing stands for authenticity, intelligent performance, and doing the right thing – and we look for the same in our agency partners,” said Timothy Winski, founder and CEO of Array Sports. “We look forward to partnering with AM Racing to continue to grow our motorsports portfolio, tell their stories to key stakeholders and fans, and deepen our connection in the industry.”
ABOUT ARRAY SPORTS + ENTERTAINMENT:
Array Sports + Entertainment is a premium sports marketing agency specializing in partnerships and brand activation, providing top expertise in the field with a creative approach unique to the industry. With best-in-class event and execution teams across sports and entertainment spaces, Array provides 360º service from conception to completion, backed by a team with vast experience and influence including athletes, former league and team personnel, celebrities, and professional marketers. Learn more at www.arraysports.com
ABOUT AM RACING:
AM Racing is a multi-tiered, multi-faceted Motorsports program headquartered in Statesville, N.C.
Established in December 2015, AM Racing is prided on faith, honesty and intelligent performance.
The family-owned team will compete in the ARCA Menards Series, the NASCAR CRAFTSMAN® Truck Series and the NASCAR Xfinity Series in its seventh year of competition.
The team has named Brett Moffitt and Christian Rose as their primary drivers for the 2023 Xfinity and ARCA Menards Series seasons.